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 OXYGEN, VOGUE KNITTING AND knit.1 MAGAZINES INSPIRE VIEWERS TO EMBRACE THEIR “INNER KNIT” WITH STITCHCRAFTHigh Energy Knitting Special Premieres Sunday, March 5 th at 3:00 PM*NEW YORK, February 20, 2006 – Knit one, purl two -- Oxygen's Stitchcraft is a motivating knitting special hand-crafted just for Oxygen viewers, premiering Sunday, March 5 th at 3:00 pm*. According to the Craft Yarn Council of America (CYCA), women aged 25-35 are fueling a “yarn revolution” evidenced by an astonishing 150% increase in stitch craft participation rates since 2002. As the number of young knitting enthusiasts continues to sky-rocket, so do the voracious appetites for trendy project ideas beyond the standard scarf. Oxygen's answered the call with Stitchcraft -- not your grandmother's knitting show. The 30-minute special Stitchcraft follows Adina Klein, Fashion Director for Vogue Knitting and Editor in Chief of Vogue's knit.1 magazine, and host Lily Chin , the world's fastest crocheter and renowned knitting author, as they go “behind the stitch” to explore and connect to a world of high-fashion knitwear designers. Steering clear of the expected “how-to” format of a typical craft show, this fast-paced special is designed to inject viewers with doses of knitting inspiration and techniques. On set at Vogue Knitting and knit.1 photo shoots, Klein features the designs of Anna Sui, Michael Kors, Adrienne Vittadini and Cynthia Rowley and shows how to keep one step ahead of the trends by employing knitwear design elements incorporated in these designers' current collections. In other segments, she exposes the phenomenon of the rising popularity of knitting among men and demonstrates how to transform old t-shirts and sweatshirts into wardrobe centerpieces with the use of knitted components. Finally, the Stitchcraft crew travels to the studio of cutting-edge, ready-to-wear designer, James Coviello, to uncover his sources of inspiration and eye-catching style. Host Lily Chin imparts plenty of knit wit throughout the show in the form of “Lily Tips” -- time-savers and advice for all knitting skill levels culled from her years of experience. Stitchcraft is created and executive produced by Kathleen Minton, Executive Producer and Vice President, Oxygen Media. “With fifty-three million women crocheting and knitting, it's no secret that it's hot among our key demographic,” says Debby Beece, President of Programming and Marketing for Oxygen. “Adina and the staff of Vogue Knitting reworked a traditional ‘how-to' formula and made it vibrant, informative, and fresh.” About Oxygen Media Oxygen, the only cable network owned and operated by women, is currently available in 66 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with the most original programming of all the women's networks including Campus Ladies, Mo'Nique's Fat Chance and Talk Sex with Sue Johanson . Geraldine Laybourne, the network's founder, Chairman and CEO, has led the company to be a strong advocate for women. Through programs like The Mentor's Walk, Oxygen's national program for bringing along the next generation, and "Who Cares About Girls," Oxygen's new documentary series -- Oxygen is creating The New Girls Network. About knit.1 Magazine Urban...Edgy...Smart...Knitting. knit.1 is like no other knitting magazine in the world. It was created for the eclectic audience of knitting and crochet fans who insist on crafting their own look with their own talents...and hands. knit.1 has been published to give this creative group fashions and accessories that are fun to knit and fun to wear. knit.1 delivers designs, products, book reviews and articles for and about people who are players in the world of fashion and design. While knit.1 is a new kind of knitting and crochet magazine, it's also a new kind of style magazine: one that shows the reader how to combine ready-to-wear fashions with custom-made items of their own. About Vogue Knitting Magazine Vogue Knitting is the premier magazine in the rapidly growing hand-knitting market. Focusing on up-to-the-minute fashion, each issue features over 30 inspiring designs by both 7th Avenue designers and the leading talents in the hand-knit design arena. Inspiring articles, both drawing from the knitting world and from a wealth of technical knowledge and expertise, as well as the latest news, products, and yarn information, are featured in each issue. |
